KPMG Enterprise Marketplace Desktop Mockups
KPMG Enterprise Marketplace Mobile App Mockups
Converting Desktop App to Mobile App: Landing Page Content and Navigation
Converting Desktop App to Mobile App: SaaS Product Browsing, Searching, and Purchase
Converting Desktop App to Mobile App: AI Generated SaaS Product Recommendations
Converting Dashboard App to Mobile App: Login and Dashboard

KPMG Enterprise Marketplace

Business SaaS Management Platform

Summary:
This is a SaaS Platform for business advisory clients. This product allows users to search for business software solutions, purchase services, monitor business metrics generated by software subscriptions, and receive customized business intelligence recommendations that empower users to make more effective business decisions.

The product features recommended business services based on business metrics, efficient software searching and browsing, and a dashboard for each service subscription. Each dashboard generates perpetual business with helpful business analytics data visualization tools, subscription renewal reminders, and additional business recommendation generated by AI algorithms.

End Users: Business Advisory Clients.

Scope: Interactive prototypes for desktop and mobile app product design, from concept to development hand-off.

Timeline:
5 weeks.

My Role:
Lead Designer.

Pain Points:
1) Users needed a platform that would enable business owners to search for their own SaaS software from a collection of 3rd party products and would convince 3rd party companies that the platform would increase their revenue.

2) Users needed a way to allow potential clients to quickly browse and read product service information while minimizing clicks and scrolling.

3) Users needed a dashboard that would add business value to businesses for owners, using the data collected by 3rd party services to provide them with business insights. This dashboard would justify the client using the SaaS platform rather than going directly to the 3rd party providers.

4) Users needed a way of promoting additional software products to subscribers and encouraging subscription renewal when product expiration was near, to ensure buy-in from 3rd party companies.

Solutions:
1) Users needed a platform that would enable business owners to search for their own SaaS software from a collection of 3rd party products and would convince 3rd party companies that the platform would increase their revenue:
Calls to action on the home page leading to an efficient product search process, featuring expandable/collapsable cards, a detailed filter side panel, a featured product area to ensure visibility, and prominent purchase buttons.

2) Users needed a way to allow potential clients to quickly browse and read product service information while minimizing clicks and scrolling:
Search page with filter sidebar and expandable product information sections.

3) Users needed a dashboard that would add business value to businesses for owners, using the data collected by 3rd party services to provide them with business insights. This dashboard would justify the client using the SaaS platform rather than going directly to the 3rd party providers:
The dashboard was designed to consolidate data visualization in such a way as to minimize scrolling and page reloads. Each subscription features data visualization tools on a separate tab so the user can quickly look at all aspects of their business performance data to make decisions quickly. Graphs were designed to visualize business metrics relevant to Accounting & Operations on one tab and Cyber Security on another. A floating side panel on the dashboard features industry news and other relevant business information, which was determined based on industry research.

4) Users needed a way of promoting additional software products to subscribers and encouraging subscription renewal when product expiration was near, to ensure buy-in from 3rd party companies:
Designing prominent areas in the user dashboard for subscription renewal urgency, recommendations and alerts. Recommendations and alerts are used to suggest additional subscriptions, and a prominent button for subscription renewal both alerts the user and facilitates the renewal process.

Result:
The build-out was tested on a sample user group and demonstrated that user needs were met by this product design. 

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